Media Technologies

Contacts

Admission Committee

(7172) 64-57-10
info@astanait.edu.kz

Mon-Fri 9:00 – 18:00

6B06105 Media Technologies

Core subjects: mathematics, computer science. Threshold score: 80.

The educational program includes disciplines on the basics of media technologies, which allow students to position themselves as professionals in the field of media technologies, including the field of digital journalism, processing and working with images, and video. 

Contacts

Admission Committee

(7172) 64-57-10
info@astanait.edu.kz

Mon-Fri 9:00 – 18:00

Objective of Educational Program

Training of highly qualified specialists for innovative and knowledge-intensive sectors of the economy in the field of computer graphics, image processing, visualization, computer vision, virtual and augmented reality, video processing, image recognition, human-computer interaction, machine learning and electronic libraries. The field of application is industrial quality control, processing and visualization of medical images, geodesy, robotics, multimedia systems, virtual heritage, special effects in cinema and television, as well as computer games. 

List of a specialist’s positions

Career opportunities
  • Art Director
  • Media Analyst
  • Digital Communications Manager
  • Director of digital content and mass media
  • Producer of projects in the information technology and mass media sector

057 – Information technology

Group of educational programs

Bachelor in the field of information and communication technologies in the educational program «6B06105 Media Technologies»

Awarded degree

3 years

Duration of study

Learning outcomes

  • Explain and understand the regulatory framework, including documents, standardization and certification procedures in the development of information and communication technologies.
  • Demonstrate knowledge of the architecture of computer systems, manage operating systems.
  • Develop secure server-side web client applications and mobile applications.
  • Apply project management tools at various stages of the project life cycle, make a qualitative and quantitative assessment of project risks, determine the effectiveness of the project.
  • Apply domestic and foreign standards for software development and ensuring the work of information and communication systems in various organizations.
  • Apply mathematical tools to analyze software systems and data based on statistical and probabilistic models.
  • Have a professional understanding of the media industry as a branch of production and technological processes.
  • Be familiar with the technology of audiovisual production (media project) - from the writing of the director's script to the final screen version of the work on tangible media intended for public use.
  • Analyze independently or as part of a group to conduct a creative search, evaluate the results of their professional activities, describe the simplest properties of subject areas and draw conclusions when solving problems; present technological projects, critically evaluate and interpret information in the field of media technology, economics and law, including in a foreign language.
  • To use technological capabilities and technical means of modern film production in the process of product idea.

A competent graduate model

Documents

Module Handbook

«Media Technologies »

DEVELOPMENT PLAN

«Media Technologies »

Academic disciplines

Cycle of general education disciplines

Compulsory component

History of Kazakhstan

The course examines the modern history of Kazakhstan as part of the history of mankind, the history of Eurasia and Central Asia. The modern history of Kazakhstan is a period in which a holistic study of historical events, phenomena, facts, processes is carried out, revealing historical patterns that took place on the territory of the Great Steppe in the twentieth century and up to the present day.

Philosophy

The course involves the study of the discipline philosophy as a special form of spiritual studies in its cultural and historical development and modern sound. The main directions and problems of world and domestic philosophy are studied.

Foreign Language

The course includes an intensive program of learning English related to professional activity. The course includes topics reflecting the latest achievements in the field of information technology, and the terminology dictionary makes them directly relevant to the needs of students.

Kazakh (Russian) language 1 & 2

The course occupies a special place in the system of training bachelors with engineering education. For students of a technical university, studying professional Kazakh/Russian languages is not only improving the skills and abilities acquired at school, but also a means of mastering a future specialty.

Information and Communication Technologies (in English)

The course includes the study of modern information technologies, including methods and means of communication of people in ordinary and professional activities using information technology. These technologies are studied in relation to the search, collection, storage, processing and dissemination of information.

Political science

The course is dedicated to general political knowledge for specialties in the field of information technology. The course includes political self-awareness, improvement of one’s political outlook and communicative competencies. The teaching of political knowledge is communicative, interactive, student-oriented, result-oriented and largely depends on the independent work of students.

Sociology

The course includes knowledge of sociological subject areas, research methods and directions. During the course, the main sociological theories and the most effective ways to gain in-depth knowledge about various aspects of our modern society will be discussed in detail. The special significance of this course for students is the opportunity to develop sociological imagination, to understand the basic concepts of sociology as a science.

Cultural studies

The course will help to become the basis for the study of the entire complex of social sciences and humanities, as well as a supplement to general courses in history and philosophy. The course includes such topics as morphology, semiotics, anatomy of culture; culture of nomads of Kazakhstan, cultural heritage of Proto-Turks, medieval culture of Central Asia, formation of Kazakh culture, Kazakh culture in the context of globalization, cultural policy of Kazakhstan, etc.

Psychology

The course presents psychology issues in a broad educational and social context. The knowledge, skills and abilities acquired and formed as a result of mastering the course content give students the opportunity to apply them in practice, in various spheres of life: personal, family, professional, business, social, in working with people – representatives of different social groups and age categories.

Physical Education

The course is devoted to the formation of physical culture of the individual and the ability to direct the use of various means of physical culture to preserve and strengthen health.

Cycle of general education disciplines

Elective component

Technological Entrepreneurship

The discipline introduces students to modern concepts and tools of entrepreneurship and obtaining theoretical knowledge and practical skills necessary to launch their own startup, taking into account the basics of life safety. On the basis of law and anti-corruption culture, the process of obtaining a patent, the legality of ownership of a technological development, taking into account the legislation of the Republic of Kazakhstan in the field of intellectual property, is studied. Students apply strategic analysis in the field of economics, management, communication and technological entrepreneurship.

Entrepreneurship

Within the framework of the academic discipline, the student studies the essence of entrepreneurial activity on the basis of the current legislation of the Republic of Kazakhstan. The course will demonstrate the role and place of small enterprises in the modern conditions of the functioning of the economy of the state and society. The discipline will allow to understand the basic principles and content of the business plan of business entities, to form thinking based on modern anti-corruption culture, organizational forms of entrepreneurial activity are explained, including taking into account sustainable development, ecology and safety of personnel.

Cycle of fundamental disciplines

University’s component

Introduction to Programming 1 & 2

The course is designed to study programming, debugging and task implementation. During the course, the principles of operation of the main components of programming, access to local and remote network resources, programs using C++ and Python are analyzed.

Calculus

The course is aimed at developing an understanding of the basics of mathematics, combinatorics and graph theory. The subject of the discipline is the basic mathematical principles, such as proof, understanding of discrete objects; solving counting problems using various methods of iteration.

Linear Algebra

The course provides knowledge and skills in database design, starting from the conceptual stage and ending with physical implementation.

Algorithms and Data Structures

The course examines basic, classical algorithms and data structures used in programming. The principles of construction and description of algorithms, the concepts of complexity and performance of algorithms, their main classes are considered.

Database Management Systems

The course provides knowledge and skills in database design, starting from the conceptual stage and ending with physical implementation.

Discrete Mathematics

The course is aimed at developing an understanding of the basics of mathematics, combinatorics and graph theory. The subject of the discipline is the basic mathematical principles, such as proof, understanding of discrete objects; solving counting problems using various methods of iteration.

Object-Oriented Programming

The discipline introduces students to the concept of software development based on objects and their interaction. In the course of studying this discipline, students will create classes and objects, define their properties and methods, and use inheritance and polymorphism to create flexible and modular software systems. Object-oriented programming is a widely used programming paradigm, and understanding its principles and practices is important for future software developers.

Introduction to Media Technologies

This course serves as an introduction to the world of digital media production. The elements of design, color, style, visual aesthetics and communication are explored. Students get acquainted with various types of multimedia applications and learn how to create effective audio files, images, videos and convergent media messages, websites, online content and communication in the field of graphic design, as well as progress in the development, production and criticism of web works, audio and video materials.

Educational Practice

Educational practice is an integral part of the student training program. The main content of the practice is the implementation of practical training, educational research, creative tasks corresponding to the nature of the future professional activity of students. The purpose of the training practice: the study and consolidation of theoretical and practical knowledge in the disciplines acquired in the learning process, the development of creative activity and initiative of students, their artistic and creative needs and aesthetic perception of the world.

WEB Technologies 1 (Front End)

The course teaches students to use a programming language to develop functional websites and interfaces, and also allows them to master the basics of working and interacting with a database. The course teaches the development of functionality and user interface working on the client side of an application or website. In the process, students will have the opportunity to create and develop a convenient, simple and in-demand website.

Cinematography & Digital Editing

The course involves the study of modern systems for recording, transmitting and reproducing video information, widely using digital signal processing technologies. These devices are real-time systems and use highly efficient specialized signal processing algorithms.

Foundation of Screenwriting

As part of the course, students will learn how to research and select facts, develop a story structure, work on characters, write scripts for different formats, write loglines and synopses, and present film projects.

3D Modelling

The main purpose of this course involves familiarization with the subject area and with the basic (basic) principles of 3D modeling, working in a 3D environment. In addition to studying the interfaces of well-known 3D editors, the course is aimed at explaining and modeling various models and objects, both geometric, architectural and directed for use in computer games and 3D animation.

Operating Systems and Computer Networks

The course is aimed at learning the basics of operating systems and computer networks required for software developers to understand the basic principles of using, storing and transmitting data.

Academic writing

The purpose of the course is to study the norms of the academic language. The course is aimed at developing academic writing skills using professional vocabulary and terminology. The course content includes topics reflecting the latest achievements in the field of information technology and data science.

Digital Journalism

Training of specialists in the field of digital media, who have the skills to work with digital mobile technologies for collecting, processing and transmitting information, who are able to create multimedia content for media, who possess innovative journalistic practices that are in demand in the modern labor market. This is a unique educational program in journalism, designed to provide professional experience and academic training to help students succeed as a journalist in any environment.

Cinema Studies

During the course, students will learn to explore the film industry, understand the main historical, technical and theoretical aspects of cinema. The analysis of techniques and scenarios, concepts of para cinematography, cult cinema, “grindhouse”, horror, gender studies will also be considered.

Business Intelligence

Fundamental principles of business analysis applicable to projects of any scale in a flexible and traditional business environment. Best practices, tools and methods available to help business analysts achieve project goals and ensure business value. Facilitation techniques and modeling approaches, planning and monitoring of business analysis, as well as documentation for clarifying requirements. Agile and Lean approaches to problem-setting, strategic and tactical analysis, principles of project thinking and methods of evaluating solutions. Complies with the industry standard A Guide to the Business Analysis Body of Knowledge® (BABOK® Guide), published by the International Institute of Business Analysis® (IIBA®).

Cycle of fundamental disciplines

Elective component

Creative non-fiction

This course introduces students to the basic tools of writing texts for documentary media projects, as well as new technologies for journalists. During the educational process, students should familiarize themselves and be able to write a text, interview, present their pitching idea, and learn how storytelling in documentary media projects can become an invaluable asset in their professional and creative skills. During the course, the student creates a project work or journalistic material to fill his portfolio.

User-oriented design

The course introduces students to the basic (basic) principles of design, where the user is taken as a basis. The design is built around the user in such a way as to minimize additional actions on his part and maximize the time spent by the user on the website or in the mobile application.

Software Architecture

The course examines the development of innovative approaches to the creation and documentation of software architecture. The purpose of the course is to highlight existing approaches to documenting architectural design, to build the relationship between functional objects used as architectural units, to show how they affect the final result of the company’s activities, to identify “external” events that also affect, and sometimes determine, the architecture of enterprise software and recommend directions for the development of existing architectures.

UX/UI Design

The course involves learning the basics of building a friendly interface, and working in programs such as Sketch, Figma, Zeplin and Abstract, as well as studying design documentation standards and secrets of group work on interfaces. In 10 weeks of training, students learn all the details of UI/UX design. The course will be useful not only for novice designers, but also for everyone involved in the creation of digital products.

Computer Organisation and Architecture

The course is aimed at studying the principles of operation of modern microprocessor technology underlying universal and specialized computers and embedded systems, methods of organizing the interaction of the microprocessor with memory and external devices. In the course of studying the course, students should get an idea of the features of the internal structure of a modern microprocessor.

Native Mobile Development

This course is designed to learn the basics of mobile development. The mobile applications obtained as a result of the course can be downloaded to the university’s repositories, as well as displayed in the Play Store.

IT Risk Management

The course covers the field of risk management in the context of a project; contains the basic theories and concepts of risk management applicable to project environments, including planning, preparation and response to project risks; examines the areas of risk identification, assessment, monitoring and control. Within the framework of this course, students will be presented methods of qualitative and quantitative risk analysis.

Information Security Fundamentals

The course provides students with an understanding of the field of information security, its components, the main threats, protocols and security tools. During the study, students will receive basic information security skills and get acquainted with professional tools and programs.

Cycle of major disciplines

University’s component

Game Development

The course involves studying the basic technologies of game development using the Unity graphics engine. The idea is to create a game starting from concept to complete completion. Students will learn how to create impressive three-dimensional computer games using Unity, learn the Unity interface, understand the basic concepts, create the first scene and learn how to use the camera, light, particles

Producing

This course covers a complete overview of the basics of production, includes a detailed introduction to the creative production process, creating a film package, analyzing history and scripts, an introduction to production management, cameras, lighting and sound classes.

Digital Arts Show

The course is designed for students to complete a project, a ready-made minimum product that they will be able to present at various competitions (hackathons). The course does not involve a lecture, and all classes will be practice-oriented, with maximum emphasis on obtaining the results of the finished product. During the course, students must apply all the knowledge gained in the second year, including knowledge on the development of ready-made applications.

Project Management

The academic discipline is aimed at developing skills in using project management tools at various stages of the project life cycle. The subject of the discipline is the qualitative and quantitative assessment of project risks and the determination of its effectiveness.

Directing for Media Projects

This discipline will help students evaluate their director’s approach to media projects of any complexity, intensive study of the visual style of projects will help them find their director’s handwriting. Students get an idea of directing as a way of creative thinking, get acquainted with the basic forms of editing, the issues of rhythmic construction of a digital project, the concept of mise en scene, its difference from the theatrical.

Computer Graphics & Video Effects

This course involves familiarization with the subject area and providing skills to work directly with computer graphics, rather than studying the interfaces of well-known graphic editors. There are many concepts, programs and devices in the field of computer graphics that will be used in this course, and the basics of which will be studied in detail.

Audio Electronics & Sound Design

In this course, students learn the basic concepts of acoustics and audio electronics, as well as how to use them to understand musical sound and create music using electronic instruments. Topics include: sound waves, musical sound, basic electronics and the application of these basic principles in amplifiers and speaker design.

3D Animation

The course introduces students to software packages and editors that work with 3D object animation. Animation is applicable in various fields of media technologies, and students will gain skills in working with motion animation, animation of characters for cartoons and computer games, understanding of animating objects in a 3D environment.

Research Methods & Tools

The course is designed to study the basic methods and tools required for the introduction of scientific research. The course also introduces students to the most popular search and scientometric databases of scientific articles, such as Web of Science, Scopus, ScienceDirect and others. During the course, students will get acquainted with the citation tools and search for the required scientific information.

Industrial practice

Students’ industrial practice

Undergraduate practice

Undergraduate practice of students

Cycle of major disciplines

Elective component

Visual Arts

The main purpose of the course is to develop students’ understanding of modern visual art and design, as well as the development of creative thinking and skills. This course will help students learn how to communicate effectively and convey their ideas through visual means.

Motion picture design

The course involves the creation and design of cinema, including mobile cinematography, as a modern form of creativity and a way of earning money. This course is necessary to master the most modern cultural skills that everyone needs to be able to speak a modern audiovisual language.

Qualification Examination

Comprehensive examination / Writing Diploma Work (Project) and Défense

Comprehensive examination / Writing Diploma Work (Project) and Defense

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