EDUCATIONAL PROGRAM OF THE MICROQUALIFICATION «DIGITAL TRANSFORMATION MANAGER»

Passport of the educational program

Field of education: Business, Management and Law
Field of study: Business and Management
Group of educational programs: Management and Management
License number for the direction of training: KZ67LAA00019559
Amount of credits: 10
Registration number: MCCE-2022/0005
Registration date: 04.01.2023
Languages of instruction: Russian, English
Partner Organization: Kazakhtelecom JSC Corporate University

Brief description of the microqualification educational program

The main direction of the EP:
the development of key tools, methods and technologies that will allow you to structure a management task and develop an optimal solution in a situation associated with risks and uncertainty, as well as to study the basics of digitalization and organizational transformations that it causes; the study of technological trends and changes.

The purpose of the microqualification EP is
to develop global systemic business thinking within the framework of digital transformation.

Tasks of microqualification EP:
– systematize and enrich previous practical experience;
– develop students’ strategic thinking, entrepreneurial skills, innovation and leadership qualities;
– develop an understanding and build experience in studying key business problems, including its transformation and globalization, and identify the potential contribution of business to solving these problems;
– develop interpersonal interaction and teamwork skills.

GENERATED LEARNING OUTCOMES

RO 1. Apply the leadership model in management;
RO 2. be able to form and effectively manage a team, use the tools of systematic and critical thinking when making decisions;
RO 3. be able to use the tools of emotional intelligence in resolving conflict situations.
RO 4. own various ways to resolve conflict situations.
RO 5. Have the skills to develop a Digital marketing strategy and select digital communication channels to fulfill the tasks of a marketing strategy.
RO 6. Have the skills to promote a product/brand in a digital environment.
RO 7. be able to organize preparation for negotiations and conduct them with different types of relationships; implement the principles of mediation.

INFORMATION ABOUT DISCIPLINES

№	Name of the discipline	Brief description of the discipline	Amount of credits	Amount of acad.hours	Formed competencies (codes)
1.	Leadership in modern business	The discipline teaches students the principles and fundamentals of leadership, as well as the skills of formation, development and improvement of leadership qualities in business. The discipline has a practical orientation, and acts as a tool for mastering specific management technologies and skills.	3	90	ПК 1, ПК 2, ПК 3, ПК 6
2.	Digital marketing and Brand management	Digital marketing and brand management is a new combination of technology, marketing and data analysis that solves the key marketing problems of our time. It includes new ways of interacting with customers and gaining deeper knowledge about customers by facilitating online communication channels and better meeting customer needs. This subject also studies identifying customer behavior patterns and analyzing them to achieve new customer satisfaction and drive traffic to a website or application.	3	90	ПК 1, ПК 3, ПК 4, ПК 5, ПК 6
3.	Technology and ethics of negotiation	The discipline is aimed at studying the issues of organizing and conducting various types of negotiations, to form negotiation competencies in professional activities, the ability to use new information technologies in the process of organizing the negotiation process. As a result of the training, students will be able to conduct effective negotiations and presentations of the organization of commercial negotiations and presentations, diagnose the style of negotiation of the interlocutor and the choice of specific tactics to achieve results, the ability to create a favorable climate for negotiations and presentations, gain knowledge of ethical features and business etiquette in the negotiation process.	3	90	ПК 1, ПК 3, ПК 6
4.	Final certification	The purpose of the final certification of the student is to evaluate the results of training and professional competencies achieved upon completion of the study of the educational program of microqualification	1	30