AI Business

6B04103 AI Business

Core subjects: mathematics, geography. Threshold score: 70.

«AI Business» program is a comprehensive interdisciplinary curriculum that combines the principles of AI with essential business management skills. Designed to meet the demands of the evolving industry landscape, this program prepares students for leadership roles in the AI-driven economy. Students will delve into core concepts such as machine learning, data analysis, and business analytics while gaining practical experience in developing AI solutions for real-world business challenges. 

Contacts

Admission Committee

(7172) 64-57-10
info@astanait.edu.kz

Mon-Fri 9:00 – 18:00

Objective of Educational Program

The “AI Business” program is designed to provide the knowledge to deal with the rapidly evolving AI (Artificial Intelligence) and business landscape. It also equips students with the skills to navigate and harness this complex intersection, empowering students to make informed, data-driven decisions. Students will be equipped with the business knowledge and technological skills to anticipate market demand, develop new business models and tackle future challenges.

List of a specialist’s positions

Career opportunities
  • Entrepreneur
  • Project Manager
  • Businessman
  • Product Manager
  • AI Business Strategist
  • AI Product Manager
  • Data Ethics Officer
  • AI Solution Architect
  • Machine Learning Engineer
  • AI Implementation Consultant
  • AI Systems Analyst
  • AI Regulatory and Policy Advisor
  • AI Risk Management Specialist
  • AI Research Scientist

B044 – Management and administration

Group of educational programs

Bachelor of business and management in the educational program 6B04103 “AI Business”

Awarded degree

3 years

Duration of study

Learning outcomes

  • Analyze independently the processes and phenomena taking place in modern society; correctly and reasonably formulate their thoughts in oral and written form; use the acquired knowledge in specific situations; own alternative, new and / or innovative approaches to solving professional problems.
  • To be proficient in Kazakh / Russian and foreign languages at a level that allows them to carry out the main types of speech activity; in various ways of oral and written communication; skills of adequate response in situations of everyday, academic and professional communication.
  • Organize the work of the project team to achieve the set goal, find and make management decisions, evaluate the quality and efficiency of labor, costs and results of the team's activities; determine the policy of an enterprise or organization in the AI field.
  • To be able to form the mathematical culture of students, the development of logical and algorithmic thinking and the necessary intuition in the application of mathematics. Develop theoretical and econometric models of the studied processes, phenomena and objects related to the field of professional activity; create information models of business processes and determine the composition and functions of AI systems.
  • Be able to independently analyze the needs of interested persons or departments of the organization in the study of big data, the ability to make rational decisions on the integration of individual information systems.
  • The ability to choose, justify and apply various mathematical and statistical methods for solving management problems; to use a systematic approach to the process of quantitative analysis of information for making managerial decisions; to possess the skills of statistical analysis of information in making managerial decisions.
  • To be able to possess financial management methods for assessing assets, making investment decisions of the project, financing decisions, methods of analyzing and reducing the degree of financial risks; tools for evaluating the effectiveness of investment projects; skills for forming financial plans. Analyze the dynamics of macro- and microeconomic indicators, use the data obtained to solve professional problems.
  • Be able to correctly determine the essence and content of management processes, management, entrepreneurship and management; analyze the internal and external environment of the management object, social and psychological factors.
  • Demonstrate a comprehensive understanding of the theoretical foundations of artificial intelligence technologies, including machine learning algorithms, neural networks, and natural language processing, as well as their applications in various business domains
  • Independently analyze complex business problems and formulate innovative AI-based solutions, considering factors such as technological feasibility, business requirements, and ethical considerations. Evaluate and select appropriate AI technologies and methodologies to design and implement solutions that address specific business challenges, demonstrating proficiency in project management, software development, and team leadership.

A competent graduate model

Documents

Academic disciplines

Cycle of general education disciplines

Compulsory component

Foreign language

The course includes an intensive program of learning English related to professional activity. The course includes topics reflecting the latest achievements in the field of information technology, and the terminology dictionary makes them directly relevant to the needs of students.

Physical Education

The course is devoted to the formation of physical culture of the individual and the ability to direct the use of various means of physical culture to preserve and strengthen health.

Sociology

The course includes knowledge of sociological subject areas, research methods and directions. During the course, the main sociological theories and the most effective ways to gain in-depth knowledge about various aspects of our modern society will be discussed in detail. The special significance of this course for students is the opportunity to develop sociological imagination, to understand the basic concepts of sociology as a science.

Political Science

The course is dedicated to general political knowledge for specialties in the field of information technology. The course includes political self-awareness, improvement of one’s political outlook and communicative competencies. The teaching of political knowledge is communicative, interactive, student-oriented, result-oriented and largely depends on the independent work of students.

Information and Communication Technologies

The course includes the study of modern information technologies, including methods and means of communication of people in ordinary and professional activities using information technology. These technologies are studied in relation to the search, collection, storage, processing and dissemination of information.

Cultural Studies

The course will help to become the basis for the study of the entire complex of social sciences and humanities, as well as a supplement to general courses in history and philosophy. The course includes such topics as morphology, semiotics, anatomy of culture; culture of nomads of Kazakhstan, cultural heritage of Proto-Turks, medieval culture of Central Asia, formation of Kazakh culture, Kazakh culture in the context of globalization, cultural policy of Kazakhstan, etc.

Psychology

The course presents psychology issues in a broad educational and social context. The knowledge, skills and abilities acquired and formed as a result of mastering the course content give students the opportunity to apply them in practice, in various spheres of life: personal, family, professional, business, social, in working with people – representatives of different social groups and age categories.

History of Kazakhstan

The course examines the modern history of Kazakhstan as part of the history of mankind, the history of Eurasia and Central Asia. The modern history of Kazakhstan is a period in which a holistic study of historical events, phenomena, facts, processes is carried out, revealing historical patterns that took place on the territory of the Great Steppe in the twentieth century and up to the present day.

Kazakh (Russian) Language

The course occupies a special place in the system of training bachelors with engineering education. For students of a technical university, studying professional Kazakh/Russian languages is not only improving the skills and abilities acquired at school, but also a means of mastering a future specialty.

Philosophy

The course involves the study of the discipline philosophy as a special form of spiritual studies in its cultural and historical development and modern sound. The main directions and problems of world and domestic philosophy are studied.

Entrepreneurship 

Within the framework of the academic discipline, the student studies the essence of entrepreneurial activity on the basis of the current legislation of the Republic of Kazakhstan. The course will demonstrate the role and place of small enterprises in the modern conditions of the functioning of the economy of the state and society. The discipline will allow to understand the basic principles and content of the business plan of business entities, to form thinking based on modern anti-corruption culture, organizational forms of entrepreneurial activity are explained, including taking into account sustainable development, ecology and safety of personnel.

Cycle of fundamental disciplines

University’s component

AI Business Fundamentals

The course introduces students to the foundational concepts of artificial intelligence (AI) within the context of business applications. It covers the integration of AI technologies such as machine learning, natural language processing, and data analytics to address real-world business challenges. Through case studies and projects, students learn to leverage AI tools and frameworks to enhance decision-making, optimize operations, and create innovative products and services. The curriculum emphasizes the ethical considerations, strategic planning, and implementation practices necessary for deploying AI solutions effectively in various business environments.

Mathematics for AI

The course equips students with the mathematical foundations necessary for understanding and developing artificial intelligence (AI) algorithms and models. It covers key areas such as linear algebra, calculus, probability, statistics, and discrete mathematics, all tailored to AI applications. Through lectures, problem-solving sessions, and practical examples, students learn to apply these mathematical concepts to design and improve AI systems, including machine learning models, neural networks, and optimization algorithms. The curriculum emphasizes both theoretical understanding and practical skills, preparing students to tackle complex AI challenges with mathematical rigor and creativity.

Introduction to Programming (Python)

The course teaches students to apply data structures, functions, modules, classes and other features of the Python programming language to solve applied problems.

Probability and Statistics

The course teaches the study of patterns of random phenomena and their properties, and use them for data analysis. As a result of studying this discipline, students will know the basic concepts of probability theory and mathematical statistics and their properties, as well as be able to use probabilistic models in solving problems, work with random variables, calculate sample characteristics, evaluate the reliability of statistical data.

Academic Writing

The purpose of the course is to study the norms of the academic language. The course is aimed at developing academic writing skills using professional vocabulary and terminology. The course content includes topics reflecting the latest achievements in the field of information technology and data science.

Business Administration 

The course includes the execution or management of business operations and decision-making, as well as the effective organization of people and other resources to direct activities to achieve common goals and objectives.

Operations Management

The course provides students with a comprehensive understanding of the principles and practices involved in the effective management of production and operations within organizations. It explores topics such as supply chain management, quality control, process improvement, inventory management, and project management. Through a combination of lectures, case studies, and simulations, students learn how to design, operate, and improve operational systems to enhance efficiency, productivity, and competitiveness. The course emphasizes strategic decision-making, analytical problem-solving, and the application of contemporary tools and technologies. Students are prepared to address operational challenges and lead improvements in diverse organizational contexts.

Educational Practice

Educational practice is an integral part of the student training program. The main content of the practice is the implementation of practical training, educational research, creative tasks corresponding to the nature of the future professional activity of students. The purpose of the training practice: the study and consolidation of theoretical and practical knowledge in the disciplines acquired in the learning process, the development of creative activity and initiative of students, their artistic and creative needs and aesthetic perception of the world.

Micro and Macroeconomics

The course is aimed at developing an understanding of the main sections of micro and microeconomics: consumer behavior, producer behavior, market structures, welfare economics, the theory of asymmetric information; the subject and methods of macroeconomics. The subject of the discipline is macro and micro economic indicators and their interrelation, general macroeconomic equilibrium, consumption and savings, money market, capital accumulation and economic growth, state budget and its structure, balance of payments and its structure, international trade and trade policy, etc.

Business Project (Simulation)

It is a discipline that focuses on the practical application of business management knowledge and skills in the context of a simulated business project. In this course, students learn to plan, manage and control various aspects of a business project using the models and tools they have learned during their studies. This discipline is unique in that it offers students the opportunity to “go through” the full life cycle of a project in a safe and controlled environment. This allows them to gain practical experience in project management and understand how theoretical knowledge is applied in practice.

Accounting & Financial Management

The course focuses on accounting skills, concepts and principles that students can apply to analyze financial statements and various models of functioning of fintech companies, includes topics covering various aspects of not only evaluating the effectiveness of fintech projects, but also their integration, necessary for decision-making for various types of IT enterprises.

Research Methods and Tools

The course is designed to study the basic methods and tools required for the introduction of scientific research. The course also introduces students to the most popular search and scientometric databases of scientific articles, such as Web of Science, Scopus, ScienceDirect and others. During the course, students will get acquainted with the citation tools and search for the required scientific information.

Mastering Design Thinking

The course involves mastering design thinking – a human-centered design process that approaches problem solving with an understanding of the user’s needs. Design thinking includes concept development, applied creativity, prototyping and experimentation.

Presentation, Communication & Negotiation

The purpose of this course is to help students learn how to communicate strategically in a professional environment. Students are asked to analyze their target audience, the purpose of their communication and the context in which they work before developing a message. The course specifically focuses on enhancing students’ ability to write, speak, work in a team and communicate between cultures in their role as future managers.

AI for Accounting Decisions

The course is designed to equip students with an understanding of how artificial intelligence (AI) technologies can be applied to automate and enhance accounting processes. It focuses on the integration of AI in areas such as financial data analysis, fraud detection, compliance, and auditing. Students will explore machine learning models for automating transaction processing, natural language processing for interpreting and generating financial reports, and predictive analytics for enhancing the accuracy of financial forecasting. The course emphasizes the ethical considerations and regulatory implications of using AI in accounting, aiming to prepare students to leverage AI technologies to improve efficiency, accuracy, and decision-making in accounting practices.

AI for Finance Decisions 

The course provides students with insights into how AI and machine learning can transform financial decision-making and strategy. It covers the application of AI in investment analysis, portfolio management, risk assessment, and market prediction. Through an examination of case studies and practical projects, students will learn to employ AI technologies such as predictive analytics for forecasting market trends, deep learning for analyzing investment opportunities, and reinforcement learning for optimizing trading strategies. The curriculum also addresses the ethical and regulatory challenges associated with AI in finance, preparing students to use AI responsibly to drive innovation and gain competitive advantage in the financial industry.

AI for Production/Manufacturing

This course explores the application of AI in the production and manufacturing sectors, highlighting how AI technologies can revolutionize production lines, quality control, maintenance, and operational efficiency. Students will learn about the integration of machine learning algorithms for predictive maintenance, robotics for automation, and AI-driven optimization models for resource allocation and process improvement. Through case studies and practical exercises, the course emphasizes the transformational impact of AI on reducing costs, enhancing product quality, and enabling custom manufacturing processes.

AI for Medicine and Healthcare

Course focuses on the transformative role of AI in diagnosing diseases, personalizing treatment plans, managing patient data, and predicting health outcomes. The course covers various AI applications, including machine learning models for imaging analysis, natural language processing for clinical note analysis, and AI algorithms for genetic sequencing and drug discovery. Students will explore ethical considerations, privacy concerns, and the potential of AI to improve patient care, operational efficiency, and medical research.

AI for Marketing Decisions

This course explores the application of AI in crafting marketing strategies, personalizing customer experiences, and optimizing advertising campaigns. Students will learn how AI tools, including predictive analytics, customer sentiment analysis, and automated content creation, can drive marketing decisions. The curriculum emphasizes the use of AI to understand consumer behavior, target marketing efforts more effectively, and measure the impact of marketing campaigns, equipping students with the skills to leverage AI for strategic marketing advantage.

AI for Logistics and Supply Chains

The course explores how AI technologies can optimize logistics operations, supply chain management, and transportation. Topics include the use of AI for route optimization, inventory management, demand forecasting, and autonomous vehicles in logistics. The course highlights case studies where AI has significantly improved supply chain resilience, efficiency, and sustainability. Students will learn to apply AI solutions to solve complex logistics challenges and drive supply chain innovation.

AI for HR Management

This course introduces the use of AI in human resources management, focusing on recruitment, talent management, employee engagement, and performance analysis. Students will explore AI applications in screening resumes, automating administrative tasks, enhancing employee learning and development, and predicting workforce trends. The course addresses the ethical implications of using AI in HR practices, including bias prevention and data privacy, preparing students to implement AI tools responsibly to improve HR operations and strategic decision-making

Industrial practice 

Students’ industrial practice

Cycle of fundamental disciplines

Elective component

AR/VR/XR Applications 

Course offers an immersive exploration into the world of Augmented Reality (AR), Virtual Reality (VR), and Extended Reality (XR), focusing on their applications across various industries. This hands-on course guides students through the principles of AR, VR, and XR technologies, including hardware, software, and user experience design. Students will learn to develop applications that blend the digital and physical worlds, create immersive environments for VR, and harness AR for enhanced real-world interactions. Through project-based learning, the course covers the use of these technologies in gaming, education, healthcare, marketing, and more, emphasizing innovative design and ethical considerations. By the end of the course, students will have gained the skills to create impactful AR, VR, and XR applications, understanding their potential to transform entertainment, education, industry, and everyday life.

Digital Twins and Metaverse

The course offers an introduction to digital twins—virtual replicas of physical systems—and the metaverse, an interconnected virtual space. Focused on applications in industries like manufacturing and urban planning, the course explores how digital twins optimize real-world processes. It also covers the metaverse’s foundations, including blockchain and immersive technologies, and its impact on social interaction and commerce. Through lectures and projects, students will learn to innovate within these emerging fields, with an emphasis on ethics and sustainability.

Governance, Risk and Compliance

The course will introduce students to an integrated approach to corporate governance management in public sector, risk management and legal compliance to ensure that the government acts ethically and within its risk appetite, in compliance with internal regulatory policies and external international requirements through the interplay of strategy, processes, technology and human resources.

Technology & Innovation Management

The course offers a comprehensive exploration of the strategic role of technology and innovation in modern business environments. Students delve into innovation processes, from idea generation to commercialization, covering topics such as innovation strategy development, technology adoption, open innovation, and managing innovation portfolios. Through case studies and practical exercises, students learn to identify emerging technologies, assess their impact on business models, and manage innovation projects effectively.

Cycle of major disciplines

University’s component

Quantitative Methods for AI Business

This course provides a deep dive into the quantitative methods essential for understanding and leveraging AI in business contexts. It covers statistical analysis, predictive modeling, and optimization techniques tailored to solve complex business problems. Through practical examples and case studies, students learn how to apply these quantitative methods to enhance decision-making, improve operational efficiency, and drive strategic initiatives using AI technologies.

Machine Learning for Business Applications

Course focuses on applying machine learning techniques to solve real-world business challenges. Students will explore various machine learning models, including supervised and unsupervised learning, and their applications in customer segmentation, sales forecasting, fraud detection, and more. The course emphasizes practical skills, with hands-on projects that allow students to develop, train, and deploy machine learning models that can provide actionable insights and improve business outcomes.

NLP, Generative AI in Business

This course introduces students to the applications of Natural Language Processing (NLP) and Generative AI in the business realm. It covers key concepts and technologies enabling machines to understand, interpret, and generate human language. Students will learn how to apply NLP and Generative AI for customer service automation, content creation, sentiment analysis, and extracting insights from unstructured data. Through practical exercises and projects, the course aims to equip students with the skills to leverage these AI technologies to enhance communication, marketing strategies, and customer engagement in business settings.

Data Mining for Business Decisions

Course designed to equip students with the skills to extract valuable insights from large datasets to inform business strategies and decisions. It introduces the concepts, techniques, and tools of data mining, including classification, clustering, association analysis, and predictive modeling. Students will learn to apply these techniques to real-world business problems, such as customer segmentation, market basket analysis, fraud detection, and customer churn prediction. The course emphasizes practical application, using software tools to process, analyze, and visualize data, thereby enabling students to derive actionable intelligence. By the end of the course, students will be proficient in using data mining to support strategic business decisions, enhance customer relationships, and drive competitive advantage.

AI Strategy for Competitive Advantage

Course equips students with insights into leveraging artificial intelligence to gain strategic competitive advantages in various business sectors. It covers the identification of AI opportunities, the integration of AI into business strategies, and the analysis of market trends to create innovative solutions. Through case studies and project work, students will learn how to apply AI technologies to enhance decision-making, optimize operations, and foster innovation, preparing them for leadership roles in AI-driven business environments.

Advanced Data Analytics and Visualization

This course explores techniques in data analytics and the art of presenting data through visualization to inform decision-making. Students will learn to manipulate large datasets, apply advanced statistical methods and predictive models, and utilize cutting-edge tools for data visualization. The curriculum covers a broad range of topics from exploratory data analysis to complex visual representations that convey insights clearly and effectively. Through practical exercises and projects, students will develop the skills to uncover hidden patterns, trends, and correlations in data and present their findings in compelling visual formats, enabling data-driven decisions in business and research contexts.

AI Ethics and Responsiblity

Course addresses the critical ethical considerations and societal impacts of artificial intelligence technologies. The course explores foundational ethical theories and principles as they relate to AI development and deployment, including issues of fairness, privacy, accountability, and transparency. Students will examine case studies illustrating ethical dilemmas in AI, discuss regulatory and policy responses to AI challenges, and learn frameworks for ethical decision-making in AI projects. By emphasizing a principled approach to AI innovation, the course aims to prepare students to navigate the ethical complexities of AI technologies, fostering responsible practices that respect human values and societal norms.

Industrial practice

Students’ industrial practice

Undergraduate practice

Undergraduate practice of students

Cycle of major disciplines

Elective component

Robotics for AI Business

This course introduces the integration of robotics with artificial intelligence in business applications. Students will explore how AI-driven robotics can automate operations, enhance productivity, and create new service paradigms. Topics include robotic process automation (RPA), autonomous systems in logistics and manufacturing, and customer service robotics. Through case studies and hands-on projects, students will learn to design, implement, and manage AI robotics solutions that address real-world business challenges.

Predictive Analytics Methods

Course explores deeper into sophisticated predictive analytics methods and techniques for forecasting and decision-making. Students will work with time series data, ensemble methods, and deep learning approaches to predict trends and behaviors. The course emphasizes the application of these models in finance, marketing, and operations, teaching students to harness predictive analytics for strategic advantage in various business contexts.

Big Data Modeling and Management Systems 

This course covers the principles and technologies for managing and analyzing big data. Students will learn about data modeling techniques, big data architectures, and management tools necessary to store, process, and analyze vast amounts of data. Topics include distributed computing, NoSQL databases, and data warehousing solutions. Through practical exercises, students will gain experience in handling big data sets, extracting insights, and applying them to business strategies.

Blockchain and IoT Applications in Business

Course explores the transformative potential of blockchain technology and the Internet of Things (IoT) in creating secure, efficient, and innovative business solutions. The course covers blockchain fundamentals, smart contracts, and IoT connectivity, integration, and security challenges. Students will examine case studies in supply chain, finance, and smart cities to understand how these technologies drive transparency, automation, and operational efficiencies.

Deep Learning for Business

This course focuses on deep learning techniques tailored for business applications. It explores complex neural networks, reinforcement learning, and natural language processing to solve intricate business problems. Students will engage with cutting-edge AI research and tools, applying deep learning models to areas such as customer behavior prediction, market analysis, and automation. The course aims to equip students with the skills to leverage deep learning for innovative business solutions and competitive edge.

Enterprise Resources Planning

Course provides a comprehensive overview of ERP systems and their role in integrating and managing business processes. Students will learn about the functionalities of ERP systems, including finance, HR, supply chain, and customer relationship management. The course covers the selection, implementation, and management of ERP systems, with a focus on best practices, change management, and the impact of ERP on organizational efficiency and effectiveness.

Comprehensive examination / Writing Diploma Work (Capstone) and Defence

Qualification Examination 

Comprehensive examination / Writing Diploma Work (Capstone) and Defense

Comprehensive examination / Writing Diploma Work (Capstone) and Defense